Senior Graphic Designer / Art Director / Visual Illustrator

Arturo

Corral

Ruiz

ABOUT ME

Senior graphic designer and art director with a focus on branding, illustration, and concept design.

I combine creative thinking and visual strategy to transform ideas into powerful and memorable graphic experiences.

I believe in collaboration as a driver of professional growth, and I maintain a constant curiosity for new trends, tools, and visual narratives.

Education

Bachelor's Degree in Graphic Design

FES Acatlán – UNAM | 2014 – 2018

Human Figure Drawing Course

San Carlos Academy | 2014

Language

Intermediate English – B2

Conversation, reading and technical writing level.

Software

Premiaciones

Organized by the Mexican Petanque Federation | 2022 – Mérida, Yucatán. Primer lugar.

Spring 2024 Design Edition | National Selection. Primer lugar

Skills

Creative Direction & Branding

> Development of effective brands, campaigns and visual strategies.

Illustration and Concept Art

> Mastery of traditional and digital illustration, development of unique characters and visuals.

Design & Production

> Packaging, labels, signage, promotional pieces, WordPress website, and product photography.

Highlighted Freelance Projects

Comprehensive creative direction: brand creation, identity manual, digital applications, merch design, and visual storytelling.

Brand identity design from scratch. Brand manual development, website design and structure, and graphic consistency across digital platforms.

Chicken Corner® Branding

Restaurant branding: logo, visual identity, facade design, menu design, and graphic design for the point of sale.

Creation of a brand identity and illustrated character as the central focus of communication. Design with a playful, emotional, and memorable approach.

Entrepanes® Branding & Art

Visual identity design, custom label illustrations, social media artwork, product packaging, and graphic consistency at the point of sale.

Design and creative direction for your personal brand: visual identity, brand manual, digital graphic resources, and social media presence.

Dr. Hector Olvera Personal Brandind

Professional brand development: logo, visual identity, and user manual focused on digital and consulting presence.

Eyecare Group Rebranding 2022

Visual identity redesign for an ophthalmology clinic. Branding applied to physical spaces, signage, and medical communication materials.

Wine Therapy® Illustration posters

Creation of conceptual illustrations for wine tasting workshops. Emotional visual design that connects wine with sensory experiences.

Winery Labels Illustration

Conceptualization and artistic illustration for artisanal wine labels. Work on graphic narrative and product visual identity.

Direction, production, and retouching of e-commerce photoshoots. Focus on lens photography with premium brand standards and aesthetics.

Professional Experience

Design and Marketing Leader - SLProcess

2019 - Present

Corporate identity design, development of educational graphic materials, social media promotional campaigns, and design team coordination. I enhanced brand awareness with professional and strategic visual content.

Art Director – Dr. Clay

2022 - Present

Art Director – Dr. Clay Design and direction of visual campaigns for a premium aesthetic clinic. Supervised photography production, graphic design, digital branding, social media and content management. Created a strong identity that connects with audiences on Instagram and TikTok.

Graphic Designer – Samsung SDS

June – August 2023

Design and development of graphic pieces for internal branding in offices and logistics facilities. Art direction for corporate signage aligned with brand values. Project-based work focusing on corporate visual identity, ambiance, and organizational culture.

Visual Creative – Entrevinos Wineclub

2018 - 2023

Desarrollo de identidad visual y contenido gráfico para club especializado en vino. Creación de fichas técnicas, artes para redes sociales y materiales impresos. Consolidación de un estilo visual coherente, elegante y accesible que fortaleció la presencia digital y fidelización de la comunidad.