Branding
Dra.
Ana Escalona
Refractive and cataract surgeon
BRANDING
Dr. Ana Escalona decided to create her personal brand with the aim of standing out in her clinical field.
It wants, through its corporate identity, to be recognized as a professional, innovative and technological doctor in the ophthalmological and health field.
Their job is to give people a second chance to regain their vision and see the world with new eyes.
Its brand seeks to be the symbol that represents the hope of a clearer future.
Brand building
We represent the movement of light waves within an intraocular lens.
Typography
Main font.
Font for digital and print media.
Source for headlines and short descriptions.
Color palette
Icons
The icons generate concepts associated with a specific branch of ocular medicine.
