Branding
Dive
Smooth
BRANDING
ILLUSTRATION
Dive Smooth, located in Cozumel, was born with the idea of creating a community that shares the love of the sea and diving.
Corporate identity and illustrated art seek to create a sense of community and camaraderie with an eclectic and friendly approach.
Inspired by the cozy and relaxed atmosphere of the island, we have created a simple and bold design that reflects the passion for the marine world.
Our mono/dual tone approach creates a cohesive and easily recognizable look for the brand, helping to foster a sense of belonging and loyalty among our community.
Brand building
Water
+
Sea waves
+
Movement
+
Smooth hammerhead
+
Water
+
Sea waves
+
Movement
+
Smooth hammerhead
+
We fused these concepts and created an icon with a unique and memorable personality.
Typography
Main font.
Font for digital and print media.
Color palette
íconos
The icons were designed to identify the activities within the diving club.
